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Hi! I’m Alex,

Product Designer & UX Lead

I’m a London-based creative and passionate UX specialist, using human-centred design to create innovative solutions for businesses and individuals.

Over 10 years of experience running digital transformation projects, building teams, being the voice of the customer and humanizing technology to make people’s lives easier.

I designed for multiple different industries such as banking, finance, e-commerce, digital services, aviation, entertainment, law and manufacturing through permanent and freelance work.

Recent Work
Data Aggregation | Analytics | AI

AI-Driven Small Business Solution

Addressing the challenges of small businesses and exploring how they might be met with new, innovative solutions from the bank.


Financial Wellbeing

Enable and empower people to take control of their money to live within their means whilst intelligently achieving their life goals.


Building a Design System

Evolving the product through data analysis and best practices to meet the ever changing needs and expectations of the users.

Human-Centred Design

Mortgage Servicing

Designing a better way of handling mortgages, with the customer’s best interests in mind.

Clients I worked with

Open for new adventures

Looking to hire? I'm always open for new challenges. Get in touch:

Let's Connect!

Get in touch for opportunities or just to say hi! 👋