Hi! I’m Alex,
Product Designer & UX Lead
I’m a London-based creative and passionate UX specialist, using human-centred design to create innovative solutions for businesses and individuals.
Over 10 years of experience running digital transformation projects, building teams, being the voice of the customer and humanizing technology to make people’s lives easier.
I designed for multiple different industries such as banking, finance, e-commerce, digital services, aviation, entertainment, law and manufacturing through permanent and freelance work.
Data Aggregation | Analytics | AI
AI-Driven Small Business Solution
Addressing the challenges of small businesses and exploring how they might be met with new, innovative solutions from the bank.
Product Design | DIGITAL TRANSFORMATION
Building a Design System
Evolving the product through data analysis and best practices to meet the ever changing needs and expectations of the users.