{"id":87,"date":"2022-07-14T23:58:39","date_gmt":"2022-07-14T23:58:39","guid":{"rendered":"https:\/\/uxdeluxe.com\/?page_id=87"},"modified":"2022-11-09T19:34:15","modified_gmt":"2022-11-09T19:34:15","slug":"home","status":"publish","type":"page","link":"https:\/\/uxdeluxe.com\/","title":{"rendered":"Home"},"content":{"rendered":"

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Hi! I’m Alex,<\/h6>\n

Product Designer
&<\/span> UX Lead<\/span><\/h1>\n

<\/span><\/p>\n

<\/span><\/p>\n

<\/span><\/p>\n

I’m a London-based creative and passionate UX specialist, using human-centred design to create innovative solutions for businesses and individuals.<\/span><\/p>\n

Over 10 years of experience running digital transformation projects, building teams, being the voice of the customer and humanizing technology to make people’s lives easier.<\/span><\/p>\n

I designed for multiple different industries such as banking, finance, <\/span>e-commerce, digital services, aviation, entertainment, law and manufacturing through permanent and freelance work.<\/span><\/p>\n

” content_phone=”<\/p>\n

Hi! I’m Alex,<\/h6>\n

Product
<\/span>Designer
&<\/span> UX Lead<\/span><\/h1>\n

<\/span><\/p>\n

<\/span><\/p>\n

I’m a London-based creative and passionate UX specialist, using human-centred design to create innovative solutions for businesses and individuals.<\/span><\/p>\n

Over 10 years of experience running digital transformation projects, building teams, being the voice of the customer and humanizing technology to make people’s lives easier.<\/span><\/p>\n

I designed for multiple different industries such as banking, finance, <\/span>e-commerce, digital services, aviation, entertainment, law and manufacturing through permanent and freelance work.<\/span><\/p>\n

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Hi! I’m Alex,<\/h6>\n

Product Designer & UX Lead<\/span><\/h1>\n

I’m a London-based creative and passionate UX specialist, using human-centred design to create innovative solutions for businesses and individuals.<\/span><\/p>\n

Over 10 years of experience running digital transformation projects, building teams, being the voice of the customer and humanizing technology to make people’s lives easier.<\/span><\/p>\n

I designed for multiple different industries such as banking, finance, <\/span>e-commerce, digital services, aviation, entertainment, law and manufacturing through permanent and freelance work.<\/span><\/span><\/p>\n

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Recent Work<\/h6>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.18.0″ _module_preset=”default” width=”100%” max_width=”90%” custom_margin=”|auto|30px|auto|false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/uxdeluxe.com\/wp-content\/uploads\/2022\/11\/vcoothumb-new.jpg” title_text=”vcoothumb-new” url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjczNSJ9fQ==@” force_fullwidth=”on” _builder_version=”4.18.0″ _dynamic_attributes=”url” _module_preset=”default” background_enable_image=”off” animation_style=”fade” animation_starting_opacity=”50%” hover_enabled=”0″ border_radii=”on|4px|4px|4px|4px” global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][et_pb_text _builder_version=”4.18.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” header_font=”||||||||” header_text_color=”#FFFFFF” header_font_size=”20px” header_6_font=”|700||on|||||” header_6_text_color=”gcid-700f204e-e434-4050-8833-140a3bbae849″ header_6_font_size=”12px” header_6_letter_spacing=”1px” header_6_line_height=”1.2em” use_background_color_gradient=”on” background_color_gradient_stops=”rgba(8,9,11,0.8) 0%|rgba(8,9,11,0.8) 100%” custom_margin=”-184px||50px||false|false” custom_margin_tablet=”-196px||50px||false|false” custom_margin_phone=”-30px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”23px|20px|40px|20px|false|true” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjczNSJ9fQ==@” global_colors_info=”{%22gcid-700f204e-e434-4050-8833-140a3bbae849%22:%91%22header_6_text_color%22%93}”]<\/p>\n

Data Aggregation | Analytics | AI<\/h6>\n

AI-Driven Small Business Solution<\/h1>\n

Addressing the challenges of small businesses and exploring how they might be met with new, innovative solutions from the bank.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/uxdeluxe.com\/wp-content\/uploads\/2022\/07\/fwb-slider-dark.png” title_text=”fwb-slider-dark” url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6Ijc1MSJ9fQ==@” force_fullwidth=”on” _builder_version=”4.18.0″ _dynamic_attributes=”url” _module_preset=”default” background_enable_image=”off” animation_style=”fade” animation_starting_opacity=”50%” border_radii=”on|4px|4px|4px|4px” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.18.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” header_font=”||||||||” header_text_color=”#FFFFFF” header_font_size=”20px” header_6_font=”|700||on|||||” header_6_text_color=”gcid-700f204e-e434-4050-8833-140a3bbae849″ header_6_font_size=”12px” header_6_letter_spacing=”1px” header_6_line_height=”1.2em” use_background_color_gradient=”on” background_color_gradient_stops=”rgba(8,9,11,0.8) 0%|rgba(8,9,11,0.8) 100%” custom_margin=”-184px||50px||false|false” custom_margin_tablet=”-196px||50px||false|false” custom_margin_phone=”-30px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”23px|20px|30px|20px|false|true” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6Ijc1MSJ9fQ==@” global_colors_info=”{%22gcid-700f204e-e434-4050-8833-140a3bbae849%22:%91%22header_6_text_color%22,%22header_6_text_color%22,%22header_6_text_color%22%93}”]<\/p>\n

RETAIL BANKING | INNOVATION<\/h6>\n

Financial Wellbeing<\/h1>\n

Enable and empower people to take control of their money to live within their means whilst intelligently achieving their life goals.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.18.0″ _module_preset=”default” width=”100%” max_width=”90%” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/uxdeluxe.com\/wp-content\/uploads\/2022\/07\/designsystem4-scaled.jpg” title_text=”designsystem4″ url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6Ijk2MSJ9fQ==@” force_fullwidth=”on” _builder_version=”4.18.0″ _dynamic_attributes=”url” _module_preset=”default” background_enable_image=”off” animation_style=”fade” animation_starting_opacity=”50%” border_radii=”on|4px|4px|4px|4px” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.18.0″ _dynamic_attributes=”link_option_url” _module_preset=”default” text_font=”||||||||” text_text_color=”#FFFFFF” header_font=”||||||||” header_text_color=”#FFFFFF” header_font_size=”20px” header_6_font=”|700||on|||||” header_6_text_color=”gcid-700f204e-e434-4050-8833-140a3bbae849″ header_6_font_size=”12px” header_6_letter_spacing=”1px” header_6_line_height=”1.2em” use_background_color_gradient=”on” background_color_gradient_stops=”rgba(8,9,11,0.8) 0%|rgba(8,9,11,0.8) 100%” custom_margin=”-184px||50px||false|false” custom_margin_tablet=”-196px||50px||false|false” custom_margin_phone=”-30px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”23px|20px|40px|20px|false|true” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6Ijk2MSJ9fQ==@” global_colors_info=”{%22gcid-700f204e-e434-4050-8833-140a3bbae849%22:%91%22header_6_text_color%22,%22header_6_text_color%22,%22header_6_text_color%22,%22header_6_text_color%22,%22header_6_text_color%22%93}”]<\/p>\n

Product Design | DIGITAL TRANSFORMATION<\/h6>\n

Building a Design System<\/h1>\n

Evolving the product through data analysis and best practices to meet the ever changing needs and expectations of the users.<\/p>\n

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Human-Centred Design<\/h6>\n

Mortgage Servicing<\/h1>\n

Designing a better way of handling mortgages, with the customer\u2019s best interests in mind.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.17.6″ _module_preset=”default” width=”100%” max_width=”90%” custom_margin=”|auto|1px|auto|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.18.0″ _dynamic_attributes=”link_option_url” text_font=”||||||||” text_font_size=”16px” text_line_height=”1.8em” link_text_color=”gcid-700f204e-e434-4050-8833-140a3bbae849″ header_font=”|700|||||||” header_font_size=”64px” header_line_height=”1.2em” header_6_font=”|700||on|||||” header_6_text_color=”gcid-700f204e-e434-4050-8833-140a3bbae849″ header_6_letter_spacing=”1px” header_6_line_height=”1.8em” module_alignment=”right” animation_style=”slide” animation_direction=”bottom” animation_delay=”150ms” animation_intensity_slide=”4%” animation_starting_opacity=”59%” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjE3MSJ9fQ==@” header_font_size_tablet=”56px” header_font_size_phone=”32px” header_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{%22gcid-700f204e-e434-4050-8833-140a3bbae849%22:%91%22header_6_text_color%22,%22link_text_color%22%93}”]<\/p>\n

SEE MORE\u00a0 ><\/h6>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|on|on” admin_label=”Section” _builder_version=”4.18.0″ _module_preset=”default” background_color=”#1c1c1c” custom_padding=”3px||60px|||” da_disable_devices=”off|off|off” disabled=”on” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.17.6″ _module_preset=”default” custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.17.6″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.6″ text_font=”||||||||” text_font_size=”16px” text_line_height=”1.8em” link_text_color=”gcid-700f204e-e434-4050-8833-140a3bbae849″ header_font=”|700|||||||” header_font_size=”64px” header_line_height=”1.2em” header_6_font=”|700||on|||||” header_6_text_color=”gcid-700f204e-e434-4050-8833-140a3bbae849″ header_6_letter_spacing=”1px” header_6_line_height=”1.8em” max_width=”600px” custom_margin_tablet=”78px||||false|false” custom_margin_phone=”90px||||false|false” custom_margin_last_edited=”on|phone” animation_style=”slide” animation_direction=”bottom” animation_delay=”150ms” animation_intensity_slide=”4%” animation_starting_opacity=”59%” header_font_size_tablet=”56px” header_font_size_phone=”32px” header_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{%22gcid-700f204e-e434-4050-8833-140a3bbae849%22:%91%22header_6_text_color%22,%22link_text_color%22%93}”]<\/p>\n

Some of my latest work<\/h6>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ padding_top_bottom_link_1=”false” padding_left_right_link_1=”true” _builder_version=”4.17.6″ custom_padding=”||100px|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.17.6″ use_background_color_gradient=”on” background_color_gradient_stops=”rgba(22,22,22,0.63) 0%|#002f35 100%” background_color_gradient_overlays_image=”on” background_image=”https:\/\/uxdeluxe.com\/wp-content\/uploads\/2022\/07\/deepmind-1024×1024.jpg” background_enable_image=”on” custom_padding=”100px|50px||50px” custom_padding_tablet=”100px|50px||50px” custom_padding_phone=”43px||0px||false|false” custom_padding_last_edited=”on|phone” border_radii=”on|10px|10px|10px|10px” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.17.6″ header_font=”||||||||” header_6_font=”|700||on|||||” header_6_text_color=”gcid-700f204e-e434-4050-8833-140a3bbae849″ header_6_letter_spacing=”1px” header_6_line_height=”1.2em” locked=”off” global_colors_info=”{%22gcid-700f204e-e434-4050-8833-140a3bbae849%22:%91%22header_6_text_color%22%93}”]<\/p>\n

Data Aggregation | Analytics | AI\u00a0<\/h6>\n

[\/et_pb_text][et_pb_text _builder_version=”4.17.6″ text_font=”||||||||” header_font=”||||||||” header_3_font=”|600|||||||” header_3_font_size=”27px” header_3_line_height=”1.4em” header_6_font=”Muli|700||on|||||” header_6_text_color=”#acacac” header_6_letter_spacing=”1px” background_layout=”dark” header_3_font_size_tablet=”” header_3_font_size_phone=”30px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

AI-Driven Small Business Solution<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.17.6″ text_font=”||||||||” header_font=”||||||||” header_3_font=”|600|||||||” header_3_font_size=”16px” header_3_line_height=”1.4em” header_6_font=”Muli|700||on|||||” header_6_text_color=”#acacac” header_6_letter_spacing=”1px” background_layout=”dark” header_3_font_size_tablet=”” header_3_font_size_phone=”14px” header_3_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

For a top Canadian commercial bank<\/h3>\n

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Addressing the challenges of small businesses and exploring how they might be met with new, innovative solutions from the bank.<\/p>\n

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RETAIL BANKING | INNOVATION<\/h6>\n

[\/et_pb_text][et_pb_text _builder_version=”4.17.6″ text_font=”||||||||” header_font=”||||||||” header_3_font=”|600|||||||” header_3_font_size=”28px” header_3_line_height=”1.4em” header_6_font=”Muli|700||on|||||” header_6_text_color=”#acacac” header_6_letter_spacing=”1px” background_layout=”dark” header_3_font_size_tablet=”” header_3_font_size_phone=”30px” header_3_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Financial Wellbeing<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.17.6″ text_font=”||||||||” header_font=”||||||||” header_3_font=”|600|||||||” header_3_font_size=”16px” header_3_line_height=”1.4em” header_6_font=”Muli|700||on|||||” header_6_text_color=”#acacac” header_6_letter_spacing=”1px” background_layout=”dark” header_3_font_size_tablet=”” header_3_font_size_phone=”14px” header_3_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

For one of the Big Four Irish banks<\/span><\/h3>\n

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Enable and empower people to take control of their money to live within their means whilst intelligently achieving their life goals.<\/p>\n

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Product Design | DIGITAL TRANSFORMATION<\/h6>\n

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Building a Design System<\/h3>\n

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For a global leader in Fintech<\/h3>\n

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Evolving the product through data analysis and best practices to meet the ever changing needs and expectations of the users.<\/p>\n

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SEE MORE OF MY WORK ><\/h6>\n

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Clients I worked with<\/h6>\n

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